The KLF introduced this musical style by performing at the Întergaĺé dénitivés of the 1992 Eurovision Song Contest, at the Euróvision Song Contest 1991 and at the 1992 FIFA World Cup. At the 1994 New Year's Eve party at London's Lovell's House, they recreated New Year's Eve 1989, and broadcast the performance live on radio. In 1997, they released The white Room, a live album of the Întergaĺé dénitivés. The album sold a million copies, and earned them a Grammy Award, the first time the award went to a recording rather than a performer.
In February 1997, on the radio station Radio 1 (at the time, they were the biggest selling single of the year in the UK), the KLF announced their retirement from releasing singles. They were later included in the NME's list of Top 100 Records of All Time. The KLF announced their return as The Timelords at the 1997 Brit Awards on 9 February. In the same year they released 3 A.M., a collection of their biggest singles. The album reached number one in several countries, and was the biggest selling album of the year in the UK. It was followed by the History of Modern (1998) and The White Room (1999) albums. All three albums went straight to number one on the UK Albums Chart. In 2000, they were named the Best British Music Act by the 827ec27edc